We are not
an “ad cartel”
Or a
“financial play”
We work
for a living.
Explore Our Agencies

OUR AGENCIES

adstaff
ADSTAFF MEDIA
MEDIA BUYING
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asher
ASHER AGENCY
ADVERTISING
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bfg
BFG
COMMUNICATIONS
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blrfurther
blr | further
ADVERTISING
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digital addix
DIGITAL ADDIX
MEDIA BUYING
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500
FIVEHUNDRED DEGREES STUDIO
MARKETING
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macr
MARC USA
ADVERTISING
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marca
MARCA MIAMI
ADVERTISING
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mindstream
MINDSTREAM INTERACTIVE
DIGITAL MARKETING
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omni
OMNI
RETAIL ADVERTISING
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sbc
SBC ADVERTISING
ADVERTISING
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southwest media group
SOUTHWEST MEDIA GROUP
MEDIA SERVICES
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ten35
TEN35
COMMUNICATIONS
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yellow7
YELLOW 7
DIGITAL MEDIA
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About

In the media, marketing, and advertising industry, Eastport Holdings is a significant departure from legacy consolidation models. Built to respond to the dramatic shifts in the strategic and ad-tech landscape, our goal is to find highly successful and relevant specialty shops and give them access to the capabilities they need to thrive going forward.

Our approach benefits clients who understand the value of working side-by-side with seasoned agency principals and teams that are quick, accurate, and results-driven.

As a House of Brands, we seek to maintain the independence, daily operations, decision making, and service offering of each shop in our network. However, all can leverage the full capabilities across the network: media, social, search, programmatic, digital strategy and experience, merchandising, design, research and insights, analytics, experiential brand activation and brand strategy – all seamlessly and competitively priced.

While most of our shops are mid-sized, the additional size and scope of Eastport Holdings has allowed our agencies to pitch, win, and retain large national accounts in U.S., Canada, and South America.

Our Message to CMO's

We understand your business, More importantly,
We understand your challenges.

TODAY'S NEW CHIEF MARKETING OFFICER

Our client CMO’s are leading the digital transformation of their organizations, owning the customer experience, and accountable for attribution of spend to revenue growth. They tell us that it’s more than just managing agency partners and purchasing groups. It’s a job that comes with a full seat at the executive management table and board-level access.

CMO'S CAN'T TAKE THREE MONTHS OFF TO FIND AGENCIES TO SOLVE THEIR PROBLEMS

With the average tenure of a CMO somewhere in the neighborhood of 18 months, our client partnerships and their business models do not have the luxury of time. When that pressure meets with a 90 day review-pitch-award cycle in the agency services world, time and opportunity is lost. We think there is a better way for clients who want fully-integrated thinking or access to a “pick-and-mix” set of services from across our portfolio.

We know that something, right now, is burning a hole in your inbox; an issue or opportunity that you don’t have time to address and solve.

Our Approach

EASTPORT'S TWO-WEEK PROOF OF CONCEPT

So, identify YOUR issue, and give us two weeks. We will build a model for you with the category experts across our system. You won’t find this anywhere else. Think of it as agile-development applied to the agency services world. And, we’ll do it on our time and on our dime.

Our Capabilities

  • RESEARCH & CUSTOMER INSIGHTS
  • STRATEGY & SEGMENT MARKETING
  • BRAND STRATEGY & DEVELOPMENT
  • CULTURAL ACTIVATION
  • PAID SEARCH / PAID SOCIAL
  • ECOMMERCE
  • VISUAL MERCHANDISING
  • MEDIA PLANNING & PLACEMENT
  • DIGITAL, MOBILE, & EXPERIENCE STRATEGY & DEVELOPMENT
  • PROGRAMMATIC TRADING
  • EXPERIENTIAL/BRAND ACTIVATION
  • PRINT DESIGN & FULFILLMENT
  • CONTENT & COMMUNITY DEVELOPMENT
  • VISUAL IDENTITY
  • CRM
  • LEAD GENERATION
  • PACKAGING DESIGN
  • PUBLIC RELATIONS & CRISIS MANAGEMENT
  • SALES PROMOTION
  • FIELD MARKETING

Our Experience

  • RETAIL
  • RESTAURANT
  • CPG
  • HEALTHCARE & HOSPITAL SYSTEMS
  • BEVERAGE
  • SPIRITS
  • AUTOMOTIVE
  • TELECOMMUNICATIONS
  • CONSUMER ELECTRONICS
  • FINANCIAL SERVICES
  • TRAVEL & LEISURE
  • EDUCATION
  • GOVERNMENT
  • NON-PROFIT
  • FASHION
  • ENTERTAINMENT
  • PHARMACY
  • How we (and our agencies) think.

  • ANCHORED
    WITH INSIGHT

  • OBSESSED WITH
    INNOVATION

  • FOCUSED ON
    RESULTS

  • CLIENT-CENTERED
    WORK ETHIC

LEADERSHIP

BUBBA
PATTON

Chairman & Chief Executive Officer

Bubba has over 30 years of experience in advertising and media, as well as 25 years as an active investor, growing platform companies through acquisition and organic growth. Bubba leads strategy for the holding company and works directly with the senior leadership of each Eastport firm.

JEFF
PRESLEY

Director & Chief Financial Officer

Jeff, a long-term business partner with Bubba Patton, has 25 years of experience in finance and investments and c-level operational experience with media placement and barter companies. Jeff handles Eastport’s financial system and maintains the relationships with our investment and banking partners and all agency CFO’s.

MATT
WILSON

President & Chief Operations Officer

Matt’s career spans 20 years of senior and ownership-level management positions with Eastport firms, as well as a 10-year mini-career at J. Walter Thompson. Matt activates the shared-services model for partner agencies, leads Eastport growth and client development initiatives, and onboards new agencies into the Eastport portfolio.

NEIL
WIDERSCHEIN

Partner, Strategy & Creative

Neil has spent 30 years at SBC Advertising, an Eastport portfolio company, with c-level management responsibilities for digital, research, production, and creative teams. A writer by trade, he is actively involved with current clients as well as consults with Eastport agency creative, insight, and new business teams.

CONTACT




    Thanks!

    FOUNDED

    2011

    OWNERSHIP

    Private Equity and Agency
    Principals with Owner Equity